Bing-Optimization.ca Website Business Marketing

Bing search results are essentially gamed results produced by search optimizers compamies like us.

The search results that we supposedly value so highly are themselves paid placements, just like Bing's keyword ads. It's just that in the case of search results, link owners have paid for SEO (search-engine optimization) to get Google's attention instead of paying for SEM (search engine marketing) to make Google give their links prominence.

Bing and Yahoo together make up over 35% of the search market and they are gaining ground.
Facebook the site that has more daily visitors than Google.com has decided to power its web search feature using Bing. Can you imagine a time when people will want to search the web right on their Facebook profile to easily find, open and share the content they are interested in? I can.

The Modern Elements of Bing Optimization

Domain age is a decisive factor when it comes to ranking well in Bing. The older the domain, the better. This is a lot more important for Bing than for Google

1. More "accessible":
Your website must be properly set up as follows:

The foundation must be solid to support the entire structure

The internal layout must be framed properly for easy navigation and overall structural support

It must be easy to access, no matter where it resides.

2. More "relevant" to the queries:
Your website must be properly set up as follows:

Making sure your website content is targeted and supports your important keyword phrases

Securing high quality, one-way in-bound links from credible sources

Making sure your website design, server setup, hosting and back-end coding are all properly arranged so they don't get in the way of what the search engines need to find and list your web pages high in their results.

3.High-quality backlinks :

As opposed to Google that likes high-quality backlinks, high PR backlinks .gov and .edu backlinks, for Bing it is more decisive to have plenty of backlinks from many different sources. Also, the anchor text of a link doesn't seem to play such an important role as in the case of Google. Some say Bing can't even read them.

4.Don’t Fool Yourself, Looks Matter:
Once we talked to a website owner who had an 80 percent bounce rate on his homepage and figured it was normal. Can you imagine if 80 percent of the people who looked at you immediately ran in the opposite direction? This isn’t normal. Web design is an element of SEO that many amateur SEOs miss. It doesn’t matter if you can get high rankings if none of the searchers stays on the given webpage after clicking through.